Terms & Conditions

Last updated: 7 April 2026

These Terms & Conditions ("Terms") constitute a legally binding agreement between you ("Client", "you", "your") and Digital Sales Ascension - FZCO ("DSA", "the Company", "we", "us", "our"). By enrolling in any DSA program, using the Salesflux platform, or accessing any of our services, you acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety.

1. Definitions

• "DSA" — Digital Sales Ascension - FZCO, registered in Dubai Silicon Oasis, United Arab Emirates. License number: 61926. Registered address: DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, UAE.
• "Client" — any individual or entity that enrols in a DSA program, purchases services, or uses the Salesflux platform.
• "Program" — any coaching, training, or educational program offered by DSA, including but not limited to Escapade, Unfeigned, Bodacious, and Magnanimous.
• "Salesflux" — the AI-powered sales coaching and training platform developed and operated by DSA, accessible at salesflux.ai, including all features such as call coaching, AI chat, voice roleplays, DM roleplays, course content, and related tools.
• "Services" — all products, programs, platforms, coaching, content, tools, community access, and support provided by DSA.
• "Agreement" — the individual service agreement or contract signed between DSA and the Client at the time of enrolment, which incorporates these Terms by reference.

2. Applicability

• These Terms apply to all agreements, services, and interactions between DSA and the Client, including but not limited to coaching programs, the Salesflux platform, community access, and any related services.
• By signing an Agreement, making a payment, or accessing any DSA service, the Client confirms acceptance of these Terms.
• In the event of a conflict between these Terms and an individual Agreement, the individual Agreement shall prevail to the extent of the conflict, unless these Terms explicitly state otherwise.
• DSA reserves the right to update these Terms. Continued use of our services after notification of changes constitutes acceptance of the updated Terms.

3. Company Jurisdiction & Applicable Law

• DSA is a Free Zone Company Establishment (FZCO) registered and operating under the laws of the United Arab Emirates.
• DSA is not established in the European Union or the Netherlands. Accordingly, European Union consumer protection directives — including but not limited to the 14-day cooling-off period (herroepingsrecht / bedenktijd) under the EU Consumer Rights Directive (2011/83/EU) — do not apply to any agreements with DSA.
• By entering into an Agreement with DSA, the Client acknowledges and accepts that they are contracting with a UAE entity and that the laws of the United Arab Emirates govern all aspects of the contractual relationship.

4. Programs & Services

DSA offers multiple coaching and training programs, each with distinct features, durations, and pricing. The current programs are:

• Escapade — Entry-level program with foundational course content and group coaching.
• Unfeigned — Standard program with full course access, frequent live coaching calls, AI tools, accountability, and community access.
• Bodacious — Premium program with all features of Unfeigned plus one-on-one coaching sessions, unlimited AI tool access, and extended duration.
• Magnanimous — VIP program with personal coaching from the founder, unlimited access to all tools and features, and the longest program duration.

DSA reserves the right to modify, add, remove, or restructure programs, features, pricing, and content at any time. Changes to active programs will not retroactively affect existing Agreements unless the change is an improvement to the service.

5. Enrolment & Payment

• Enrolment is finalised upon completion of an intake call, signing of the individual Agreement, and receipt of payment (or first payment in case of a payment plan).
• Clients under the age of 18 may enrol with the written consent of a parent or legal guardian. The parent or guardian assumes full responsibility for the Client's obligations under these Terms and the Agreement, including payment.
• Payment may be made via iDEAL (one-time payments only), bank transfer, or credit/debit card as agreed.
• All prices are exclusive of applicable taxes unless explicitly stated otherwise.

5.1 Payment Plans

• If the Client opts for a payment plan, the full payment obligation remains in effect regardless of participation, satisfaction, or early termination.
• Payments on a plan are due within 7 days of the invoice date. Late payments may result in immediate suspension of all services until the balance is settled.
• Any period during which access is suspended due to non-payment will not be refunded, credited, or extended. The original program end date remains unchanged.
• Payment plan pricing is higher than pay-in-full pricing. This reflects the additional administrative cost and risk, not additional value.

5.2 Outstanding Balances

• Failure to pay any outstanding amount within 14 days of the due date constitutes a material breach of the Agreement.
• DSA reserves the right to refer unpaid balances to a collections agency. The Client shall be responsible for all collection costs, legal fees, and interest (at 1.5% per month or the maximum rate permitted by UAE law, whichever is lower) incurred in recovering outstanding amounts.

6. No Refunds & No Downgrades

All sales are final. DSA does not offer refunds, credits, partial refunds, chargebacks, or downgrades — except where a Client qualifies for the Unfeigned 90-Day Money-Back Guarantee as described in Section 7.1. The Bodacious and Magnanimous programs offer a continued coaching guarantee (Section 7.2), not a refund. This no-refund policy applies to all other circumstances, including but not limited to:

• Change of mind or personal circumstances.
• Lack of time, motivation, or ability to participate.
• Dissatisfaction with program content, coaching style, or results.
• External factors such as job changes, health issues, or financial hardship.
• Failure to attend coaching calls or complete assignments.
• Claims of not having read or understood these Terms.

By enrolling, the Client acknowledges that they have made an informed and voluntary decision, that they have had adequate opportunity to ask questions before purchasing, and that they accept the financial commitment in full.

Chargebacks: Initiating a chargeback or payment dispute through your bank or payment provider instead of communicating directly with DSA constitutes a breach of these Terms. DSA will contest all chargebacks and may pursue legal action to recover the disputed amount plus associated costs. Chargeback disputes will result in immediate and permanent termination of all services without the possibility of reinstatement.

7. Our Guarantee

We believe in the power of our programs, which is why we take the risk for you. DSA offers guarantees depending on the program you enrol in. The conditions below exist to ensure you have genuinely engaged with the program — because we know that when you do the work, the results follow.

7.1 Unfeigned — 90-Day Money-Back Guarantee

If you enrol in the Unfeigned program and within 90 days you don't clearly see that you are on track to earn back your investment, we will provide you with a full refund.

This does not mean you must earn back your investment within 90 days — it means you have 90 days to evaluate whether our program is working for you and whether you can confidently see results coming.

To qualify, you must show that you gave the program a real shot by meeting all of the following:

1. Complete each module and its assignments up to and including the Sales Apprenticeship.
2. Participate in at least 30 roleplays (via the Salesflux platform).
3. Complete your interactions, reflections, scripts, and client outreach within the Salesflux dashboard.
4. Attend at least 12 coaching calls (live or recorded).
5. Actively participate in the community chat and seek help from community members at least 3 times.
6. Have paid the full price of the coaching package before claiming the guarantee.

These conditions exist because we can only guarantee results for people who actually use what we provide. If the conditions are not met, the guarantee does not apply. Eligibility is determined based on platform data and attendance records.

7.2 Bodacious & Magnanimous — Continued Coaching & Placement Guarantee

If you enrol in the Bodacious or Magnanimous program, we guarantee that we will keep coaching you and working with you until you have earned back your initial investment — no matter how long that takes.

This is a commitment to continued service and placement support. It does not entitle the Client to a refund. We don't give up on you — we keep working with you until you get there.

"Earned back your investment" means the Client has earned commission or income from sales activities directly related to the skills and placement provided through the program. This is tracked collaboratively: DSA regularly checks in with the Client to review progress, and the Client is expected to be transparent and honest about their earnings. DSA may request reasonable evidence of income earned (such as commission statements or confirmation from the Client's employer).

To qualify, you must meet all of the following:

1. Complete each module and its assignments up to and including the Sales Apprenticeship.
2. Participate in at least 30 roleplays (via the Salesflux platform).
3. Complete your interactions, reflections, scripts, and client outreach within the Salesflux dashboard.
4. Attend at least 12 coaching calls (live or recorded).
5. Actively participate in the community chat and seek help from community members at least 3 times.
6. Have paid the full price of the coaching package before claiming the guarantee.
7. Remain in good standing (no violations of these Terms or the Agreement).
8. Continue to actively engage with coaching and follow guidance provided by DSA throughout the extended coaching period.

If the conditions are not met, the guarantee does not apply. If the Client stops engaging, becomes unresponsive, or refuses to follow coaching guidance during the extended period, DSA's continued coaching obligation ends. The format of continued coaching (group calls, one-on-one sessions, placement support, or other formats) is at DSA's discretion.

7.3 Escapade — No Guarantee

The Escapade program is our entry-level offering and does not include a guarantee. Clients enrolling in Escapade acknowledge this at the time of purchase.

7.4 General Guarantee Provisions

• Guarantee claims must be submitted in writing to [email protected] within the applicable guarantee period.
• DSA will review the claim within 14 business days and respond with a determination.
• The decision of DSA regarding guarantee eligibility is final and binding.
• Guarantees are personal and non-transferable.
• Only one guarantee claim may be made per Client per enrolment.
• Guarantees do not apply if the Client has been terminated for breach of these Terms.

8. Salesflux Platform

• Access to the Salesflux platform is included with DSA programs for the duration of the program.
• After the program ends, continued access requires a separate Salesflux subscription.
• Salesflux subscriptions are governed by separate subscription terms. All Salesflux subscriptions are non-refundable.
• DSA provides the Salesflux platform on an "as is" and "as available" basis. DSA does not guarantee uninterrupted access, uptime, or availability.
• DSA is not liable for any loss of data, interruption of service, or technical issues on the Salesflux platform.
• AI-generated content, coaching suggestions, and analysis provided through Salesflux are for informational and educational purposes only. DSA is not responsible for decisions made based on AI-generated outputs.
• Usage of AI tools (chat, call reviews, roleplays) is subject to fair use. Excessive or abusive usage may result in throttling or restriction.
• DSA reserves the right to modify, update, or discontinue any Salesflux feature at any time without prior notice.

9. Results & Client Responsibility

DSA stands behind its programs. That is why we offer the guarantees outlined in Section 7. If you do the work and follow the program, we take the risk — not you. That is our promise.

Outside of the specific guarantees in Section 7, the following applies:

• DSA provides education, coaching, and tools. Your results depend on your effort, consistency, and willingness to apply what you learn. If you do not complete the assignments, attend the calls, or use the tools provided, DSA cannot be held responsible for a lack of results.
• Income figures, success stories, and testimonials shared on our website or in marketing materials reflect what specific clients have achieved. Individual results vary based on effort, skill, experience, and market conditions.
• DSA is not a financial advisor, investment advisor, legal advisor, or medical professional. Nothing provided by DSA constitutes financial, legal, tax, or medical advice. The Client is responsible for seeking independent professional advice where needed.
• The Client acknowledges that they are entering into this Agreement voluntarily and that the guarantees in Section 7 are the sole and exclusive remedies available.

10. Recordings, Data & Consent

• Coaching calls, group sessions, and one-on-one sessions may be recorded for quality, training, and content purposes.
• By participating in any coaching call or session, the Client consents to being recorded.
• Call recordings, transcriptions, and AI-generated analyses from the Salesflux platform may be stored and processed by DSA.
• DSA may use anonymised data, results, and testimonials for marketing purposes. Identifiable information will not be used without the Client's prior written consent.
• For full details on how we handle personal data, please refer to our Privacy Policy.

11. User Conduct & Community Guidelines

As a participant in DSA programs and community, the Client agrees to:

• Comply with all applicable laws and regulations.
• Treat all participants, coaches, and staff with respect and professionalism.
• Not engage in any activity that is abusive, harassing, defamatory, discriminatory, threatening, or otherwise harmful to others.
• Not share, distribute, resell, or publicly disclose any course materials, coaching content, strategies, scripts, templates, or proprietary information.
• Not use the Services for any illegal, fraudulent, or unethical purpose.
• Not attempt to circumvent, hack, reverse-engineer, or interfere with any security measures, platform features, or technical systems.
• Not make false, misleading, or defamatory statements about DSA, its staff, coaches, or other participants publicly or to third parties.
• Report any violations of these Terms to DSA promptly.

Violation of these guidelines may result in immediate termination of access without refund, at DSA's sole discretion.

12. Intellectual Property

• All course content, coaching materials, frameworks, scripts, templates, Salesflux software and features, branding, trademarks, and proprietary methodologies are the exclusive property of DSA.
• The Client is granted a limited, non-exclusive, non-transferable, revocable license to access and use materials solely for personal educational purposes during the term of their enrolment.
• The Client may not copy, reproduce, distribute, share, sell, sublicense, modify, create derivative works from, or publicly display any DSA materials without prior written consent.
• Unauthorised use or distribution of DSA intellectual property will result in immediate termination of access without refund and may result in legal action. The Client agrees to pay all damages, legal fees, and costs associated with any such breach.

13. Confidentiality

• All information shared during coaching calls, in the community, on the platform, or through any DSA service is confidential.
• The Client agrees not to disclose, share, or use any confidential information obtained through DSA for any purpose other than their own personal development.
• This confidentiality obligation survives the termination of the Agreement and these Terms.

14. Limitation of Liability

DSA is responsible for delivering what we promise: access to the program, coaching calls, the Salesflux platform, and community. Our guarantees in Section 7 reflect our commitment to that. Beyond that:

• DSA's total liability for any claim shall not exceed the amount the Client has actually paid to DSA for the relevant program.
• DSA is not liable for indirect, consequential, or incidental damages — including loss of income, missed opportunities, emotional distress, or reputational harm.
• DSA is not liable for anything outside the scope of what we deliver. This includes but is not limited to:
  • The Client's own decisions, actions, or business outcomes.
  • The Client's failure to use the tools, attend calls, or complete assignments.
  • Market conditions or external factors affecting the Client's business.
  • Temporary platform outages or technical issues on Salesflux.
  • Actions or statements by other community members.
• The guarantees in Section 7 are the Client's sole and exclusive remedy for dissatisfaction with results.

15. Indemnification

The Client agrees to indemnify, defend, and hold harmless DSA, its owners, directors, officers, employees, coaches, affiliates, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to:

• The Client's breach of these Terms or the Agreement.
• The Client's use or misuse of the Services.
• The Client's business activities, decisions, or actions taken during or after participation in any DSA program.
• Any third-party claims arising from the Client's conduct, content, or business operations.
• Any chargeback, payment dispute, or fraudulent transaction initiated by the Client.
• Any claim that the Client has been harmed, suffered losses, or experienced adverse outcomes as a result of their participation in DSA programs.

This indemnification obligation survives the termination of the Agreement and these Terms.

16. Termination

16.1 Termination by DSA

• DSA may terminate the Client's access immediately and without prior notice in the event of: breach of these Terms, non-payment, abusive or harmful behaviour, violation of community guidelines, attempted chargebacks, or any conduct that DSA deems detrimental to its business, community, or reputation.
• Upon termination by DSA for cause, no refund will be issued and the Client forfeits all remaining program access and benefits.

16.2 Termination by Client

• The Client may request to terminate their participation by providing written notice to [email protected].
• Termination by the Client does not entitle the Client to any refund, credit, or release from outstanding payment obligations.
• If the Client is on a payment plan, all remaining payments remain due and payable in full regardless of termination.

16.3 Effects of Termination

• Upon termination, the Client's access to all programs, the Salesflux platform (as included with the program), community, and related services will be revoked.
• Sections regarding confidentiality, intellectual property, limitation of liability, indemnification, governing law, and dispute resolution survive termination.

17. Force Majeure

DSA shall not be liable for any delay or failure to perform its obligations under these Terms or the Agreement due to circumstances beyond its reasonable control, including but not limited to: natural disasters, pandemics, government actions, war, terrorism, civil unrest, strikes, power failures, internet outages, cyber-attacks, or failures of third-party service providers. In such events, DSA's obligations will be suspended for the duration of the force majeure event.

18. Dispute Resolution

• The parties agree to first attempt to resolve any dispute arising from or related to these Terms or the Agreement through good-faith negotiation.
• If a dispute cannot be resolved through negotiation within 30 days, the parties agree to submit the dispute to mediation administered by a mutually agreed mediator in Dubai, UAE.
• If mediation fails, any remaining dispute shall be resolved by binding arbitration in Dubai, UAE, in accordance with the rules of the Dubai International Arbitration Centre (DIAC).
• The language of arbitration shall be English.
• The Client agrees that any dispute shall be resolved on an individual basis. Class actions, group claims, and consolidated arbitration are not permitted.
• Each party shall bear its own costs in any dispute resolution proceeding, unless the arbitrator determines otherwise.

19. Governing Law

These Terms and all Agreements between DSA and the Client shall be governed by and construed in accordance with the laws of the United Arab Emirates, specifically the laws applicable in the Emirate of Dubai. Any legal proceedings shall be subject to the exclusive jurisdiction of the courts and arbitration centres of Dubai, UAE.

20. Miscellaneous

20.1 Entire Agreement

These Terms, together with the individual Agreement signed by the Client, constitute the entire agreement between the parties and supersede all prior agreements, representations, warranties, and understandings, whether written or oral.

20.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

20.3 Waiver

The failure of DSA to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

20.4 Assignment

The Client may not assign or transfer their rights or obligations under these Terms or the Agreement without DSA's prior written consent. DSA may assign its rights and obligations to any successor entity or affiliate.

20.5 Amendments

DSA reserves the right to amend these Terms at any time. Material changes will be communicated to active Clients at least 30 days before taking effect. Continued use of Services after the effective date of changes constitutes acceptance.

20.6 No Partnership or Employment

Nothing in these Terms or any Agreement creates a partnership, joint venture, employment, or agency relationship between DSA and the Client. The Client is an independent participant and is solely responsible for their own tax obligations.

20.7 Communications

By enrolling, the Client consents to receiving communications from DSA via email, WhatsApp, or other channels for the purposes of program delivery, support, and operational updates. Marketing communications may be opted out of at any time.

Contact

Digital Sales Ascension - FZCO
DSO-IFZA, IFZA Properties
Dubai Silicon Oasis, Dubai, UAE
License number: 61926
Email: [email protected]